“Experence”

I was leafing through the New York Times yesterday and read this article about a multi-million dollar online “Alternative Reality Game” called The Lost Ring. The game is a veiled McDonald’s ad.

Sean C. Stacey, founder of the gaming fan site Unfiction, is quoted in the article saying: “The players appreciate that they got this good experience for free. That tends to create a stronger bond between the player and the brand than having a